Don’t be fooled. More is not always better.
The reason why so many marketing programs are so hectic is because they were built by many experiments, many of which were left unchecked overtime.
So instead of trying to all the marketing things, I recommend doing the opposite. Focus on a few hard-hitting campaigns that get results, do them well, and then build upon that success with the next optimization or piece of the marketing engine.
This strategic approach to marketing will guarantee your predictable revenue growth. Stop wasting marketing dollars on agencies that are trying to do it all. Instead, only set out to execute what can feasibly get your marketing dollars back at 3x-5x ROI.
Do you want 3x-5x from your marketing budget for your IT Service Based Business?
Sounds too good to be true right? Not at all! If you are selling Managed IT Services, I can get you these revenue results. And if you are selling something different, maybe I can, maybe I can’t. I know how to market Outsourced IT Support Firms, and I know how to design, build, and maintain a well oiled MSP (managed service provider) marketing engine that produces predictable revenue.
I’m Samuel Hatton. I am a Marketing Advisor & Fractional CMO* specialized in helping service-based IT support firms get found by those who are looking for your services. I do this through paid and organic search marketing as well as account based targeted marketing, layer on a robust content marketing strategy, and you have leads. Simple.
Then let’s get them to convert, be that sales enablement, or a long-arch marketing automation nurture campaign. Together we can produce a tailored go to market strategy for always ON marketing that produces predictable revenue.
📃 Degrees in Business Corporate Entrepreneurship (BS) & Performance (AA)
📃 Certifications in Google, Hubspot, and American Marketing Association
🎯 12 years full-time experience in sales & marketing
*Note: I dedicate many hours to my fractional CMO clients. I only 2 client spots open at any given moment.
Currently Samuel Hatton is accepting applications to onboard 1 Fractional CMO opportunity. Start inquiry for this service by filling the form below and mention specifically FCMO or “Fractional CMO” in the comments.